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Social Life Mobilizer
The impact of social networks on the Telecom Market
With more than 830 million unique users at the end 2009, according to ComScore, social networking has quickly established itself as a powerful communication platform, merging address book, photos, videos, email and instant messaging on a single platform.
Thanks to the evolution of network and mobile technologies, they are now coming to the mobile phone - spelling a change to the market landscape.
Consumers' digital lives are now starting to fragment between multiple devices, platforms and services. The time has come to unify them all.
Gemalto created the Social Life Mobilizer to help operators to face this new challenge and merge in a common framework subscribers mobile, PC and social life.
Bridging the gap between your personal and social life
For mobile operators, social networkers represent a huge business opportunity as they represent the heaviest users of communication tools.
The Social Life Mobilizer is an evolution of the Personal Life Mobilizer. It gives operators the opportunity to turn the social networking trend into significant revenue stream and regain control over the social experience.
Built around a dynamic address book, the Social Life Mobilizer unifies subscribers' personal and social life on a common web service becoming the communication center of their digital life.
Accessible from the PC or through a client on the mobile handset, Social Life Mobilizer offers:
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a social address book aggregating mobile Outlook, webmail and social networks contacts
a communication hub merging SMS, email and social activities
a unified calendar
a social media gallery for sharing photos and videos on social media sites
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The communicator edition to bring social networks on the move to the masses
Gemalto believes that everyone should be able to benefit from this new way of interacting with communities and to enable the service on any mobile phone, we have created Communicator Edition, an entry-level service giving access to social networks' core functionalities from a SIM menu accessible on 100% of handsets.
Operator Benefits
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Valorize protection services with the online management of personal data
New revenue streams from communication services brought to the web (SMS, MMS) or web services brought to the mobile (push mail)
Increase voice and SMS revenue by aggregating and increasing the number of subscribers mobile phone, PC and webmail contacts
Increase operator web site traffic offering a consumer desired set of web services and powerful cross marketing tool
Increase data traffic thanks to user personal data synchronization on mobile
Reduce churn efficiently: up to 50% churn reduction for full edition user
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